Web, UX, and Strategy Projects
My career has spanned visual designer to UX engineer, and now managing a product team. Below is a sample of projects from over the years.
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Data & Analytics Team Strategy
Overcoming limited expertise, I led the data and analytics team through a transformative journey, addressing deficiencies, and implementing a comprehensive strategy for future growth and success, culminating in a well-received roadmap by the CEO.
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New Membership Application
Reduced the number of applications per prospective member company from 1.5 to 1 and increased application completion rate from 54% to 76%.
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Welcome Hub
Self-service features in the Welcome Hub reduced support tickets by 65% in key membership administration areas.
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Design System
The UX Framework is a design system used by 3 different engineering teams that has contributed to visual consistency in all new tools developed within the last 7 years.
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Class project 'Recipio'
Group research and design project for HCD course "Recipio."
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Class project for Amazon Smile
Group research and design project for HCD course working with a UX Manager from Amazon Smile.
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